Marketing the Church

I know this is a sensitive subject, which is exactly why I’m addressing it. It seems there is, in the minds of many Christians, a correlation between “marketing” and compromise. The thought is that if you market the church or its message in any way similar to the secular world, you’ve somehow stripped the gospel of its dignity. I would contend that marketing is what the Great Commission is all about, especially when you include personal, one-to-one (word-of-mouth) marketing as the most important marketing of all.

I would certainly argue that it can be tempting for leaders to water down the message of the gospel to make it more palatable for the public – and this is certainly not an option. But can biblically grounded leaders utilize marketing tools to “get the word out” about their ministry and message? Just read this interesting article by Chris Forbes:

http://ministrymarketingcoach.com/blog/2008/08/02/what-about-the-critics-of-church-marketing/

It’s an interesting point about how great the anti-marketing message gets marketed. It’s something to think about. In my opinion, there’s a great advantage to having a logo, website, advertising, sending postcards, doing direct mail, and even television commercials. It engages people in the context of their current cultural setting. But yes, I’d agree that the greatest marketing of all is still a believer relating to a non-believer compassionately to share the good news of Jesus.