Seth Godin Shares a HUGE Marketing Lesson from the Election
Seth Godin is a genius when it comes to marketing. I read his blog today and was intrigued by what he had to say about tribalism and elections, but it was the last paragraph that really stunned me. It’s what I’ve been saying for months now about our two choices… we get the leaders we deserve!
The lesson that society should take away about all marketing is a simple one. When you buy a product, you’re also buying the marketing. Buy something from a phone telemarketer, you get more phone telemarketers, guaranteed. Buy a gas guzzler and they’ll build more. Marketers are simple people… they make what sells. Our culture has purchased (and voted) itself into the place we are today.
When Israel demanded a king against God’s will, they got the tall and handsome Saul who wound up being a flake. God eventually rescued them with a leader after His own heart. I feel like we’re demanding something we won’t be happy with a year from now… but we get what we demand, what we deserve.
You can read his entire article below…
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