I often peruse websites about web design and last night noticed this article about giving an elevator speech. I thought about how it applies to Pastors. There are often crucial moments when we have an opportunity to be vision-casters with people, one-on-one. It may be a car ride making a visit, coffee with a fellow member, or a staff meeting with five extra minutes at the end. It begs the question, could I state my vision for my church if I only had a few floors to travel in an elevator with someone?
You see, vision is great, but it needs to be transferrable. Members of a church should be able to share their church’s vision with their friends, relatives, associates, and neighbors, but they can only share a vision that has been concisely articulated from their leadership. And a vision isn’t “reaching people” or “glorifying God.” Those are eternal purposes, universal to every church. A vision (in an elevator speech format) would be more like, “I want our church to be a visible and active change agent in Bentonville. I want us to share the gospel outside the walls of our church through our words, our integrity, and our acts of service. And I want us to help leaders have greater confidence in sharing the gospel in their circles of influence.”
I suppose that’s my elevator speech, or at least one version I might share in an elevator this week. What’s your elevator speech about your vision for your church?