Pastor, Church Communications Guy, Church Website Designer & Blogger
Can you effectively lead a church without being on Facebook? It may not be such a dumb question, in my opinion. Can you lead, teach, and shepherd without technology? Sure. But can you infiltrate the culture with the gospel while walking in a circle of avoidance around the culture? To put it another way, can you snub the local favorite … [Read more...]
When you're building a church website, there are few principles more important than this one: think local. Most designers tend to build sites around organizational names or general keywords, but when you're building a website for a church trying to reach a local community, you have to get inside that local culture as you design. … [Read more...]
The internet is the new land of opportunity, and salesmen, schemers, and scammers know this fact well. Around the net are found some wonderful ways to earn an income as well as plenty of ways to lose your shirt. How does one know what to jump into and what to avoid? … [Read more...]
Landing pages (or minisites) are one of the most effective ways to sell a single product. You might use social media, pay-per-click advertising, and content marketing to drive traffic to your landing page, but the landing page itself is where the conversion happens... or doesn't, depending on how effectively you've designed it to be. I … [Read more...]
Know Your Competition Are there a large number of other people Podcasting about the same subject matter as you? You should be aware of your competition’s websites and their Podcasting topics. Try to offer something different. Offer your customers something that is relevant, interesting and unique or that puts a unique spin on a … [Read more...]
Running your own blog is great, but there are other off-blog places you can apply your copywriting mojo for an extra income. Will these sites pay as much as the average freelance copywriting gig? Not for most people, but if you have extra time, one or more might be good for extra income, especially if you can write a good blog post in 20 … [Read more...]
Flipping websites is a lot like flipping houses - except that they're totally different. When you flip a house, you buy it for $100,000, spend $30,000 more than you expected fixing it up, which takes three months longer than you hoped to make mortgage payments, then sell it for $120,000. Or so I've heard from some folks who have been a … [Read more...]
I won a book, Attention! This Book Will Make You Money!. It's a book about how to use attention-getting online marketing to increase your revenue, by Jim Kukral. I read it in a couple of hours and it held my attention throughout, which is a really good start for a book on this topic! Jim tells a pretty neat story about his attempt to … [Read more...]
Yep, I know. A course in affiliate marketing. Must be some kind of scheme. But I'm not into schemes. I'm into building trust, authority, and genuine influence, not clicks and cash. Nonetheless, I enjoy affiliate marketing. I like the feeling of seeing an email that says "You've Earned $49.00 From the Sale Of ..." … [Read more...]
I love the ministry philosophy of Jack Graham, "Excellence in all things, and all things to the glory of God." Today, Seth Godin hammers this truth home in his blog entitled The problem with non. His point? Nonprofits are usually too timid to be excellent enough to compete. … [Read more...]
